Brand Management: Research, theory and practice.
According to the book Strategic Brand Management by Kevin Lane Keller (2008), Identifying and creating brand positioning is the first and important stage of the strategic brand management process. Positioning effects on a founding benchmark and works toward building a strong brand by helping marketers to design, to implement, to solidify or to sustain brand associations. Aaker (1991 ) also.
Strategic Management research papers discuss the part of business that deals with the overall business strategy, and lists actions based on corporate mission. Kellogg Corporation Research Papers delve into the leading company in the cereal market in the United States and their advertising strategies.
Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This paper identifies some of the influential work in the branding area, highlighting what has been learned from an academic perspective on important topics such as brand positioning.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author.
Strategic management is a continuous process that evaluates and controls the business and the industries in which an organization is involved; evaluates its competitors and sets goals and strategies to meet all existing and potential competitors; and then reevaluates strategies on a regular basis to determine how it has been implemented and whether it was successful or does it needs replacement.
As such strategic management dissertation topics focus largely not only on the processes employed by top management but also the environment in which these are employed and their impact. MBA thesis topics on strategic management are more common within academic research forums. The following is a list of masters' thesis topics on strategic management that will give you different ideas to help.
Strategic brand management is based on choosing a suitable strategy for the brand’s growth and the frequent updating of the strategy. This long-term sustainable policy makes it possible for a company to add value to its products and services. It is a collection of techniques that helps to create a unique identity for an organisation by maintaining brand character, quality and customer.