Analytical Approach to Effective Marketing of Library and.
The approach to the study of marketing has passed through several stages before reaching the present stage. There is a process of evolution in the development of these approaches. To facilitate the study, these different approaches may be broadly classified as follows: 1. Product or Commodity Approach.
The purpose of this study is to ascertain academic librarians’ perception and attitude towards marketing of library services in Delta State, Nigeria. Specifically, the study is designed to: 1. Determine academic librarian’s perception to marketing of library services in Delta State; 2.
A strategic marketing plan includes: Customer and Market research that generates data on customer needs and perspectives on library service. The context of current and future opportunities and challenges facing the library that allow it to clarify its vision, mission, and prioritized services.
Marketing of Information Services in Public Libraries: A Survey of Theni District Library Users. Marketing of information services in any library is most significant in a competitive. S.R.Ranganathan, father of library science based on the marketing approach on library services.
The present study has been undertaken to assess the attitude of users towards the marketing of information services and products of university libraries. A well structured questionnaire was distributed among the library users of four universities of Punjab and Chandigarh viz Panjab University, Punjabi University, Punjab Agricultural University and Guru Nanak Dev University.
Marketing of Library and Information Products and Services Marketing approach to library and information services is an endeavor to accelerate the services to provide the academic community. The budget cuts and the advent of ICT in the university libraries have opened up new vistas for marketing of library and Information products and services.
Keeping book lovers, researchers and technophiles in the library loop In a recent Publishers Weekly article, Brian Kenney asks if the library brand, once bound to books, is undergoing a transformation. The answer is yes, and has been for awhile. And if that’s the case, then does library marketing need to undergo a transformation as well? As someone who has spent her career in marketing, I am.