Overview And History Of Easyjet Marketing Essay.
Digital Marketing Director Josh Whiten shares some insights into how the travel giant EasyJet approaches it’s digital marketing. Last year I was invited to attend an Open University Business School workshop for their MBA students on the subject of Digital Disruption, as a result of my previous work on this subject and it’s impact on the UK legal market.
Download file to see previous pages While the EasyJet company has become a well-known brand within the industry, its marketing plan has become obsolete and is a low-cost model has failed to push the company to success (EasyJet, 2011). Companies such as Ryanair and Air France have become serious threats to the survival of the company, which has increased the need for the company to change its.
To differentiate its brand further on promotional lines, easyJet could introduce a CRM (cause related marketing) scheme, developing a reputation for being a 'caring airline', e.g. by selling shares in forest help programmes over its website, collecting foreign currency on flights for charity etc., thereby giving its passengers 'a sense of psychological comfort and well-being' when they choose.
Marketing Audit And Plan For Easyjet Airlines EasyJet temperline launched its operations in 1995 in UK and was founded by the Sir Stelios Haji-Ioannou. Sir Stelios Haji-Ioannou and its origin members were senior distributeholders of the Self-possessedJet at the date of the prelude (Official Website, 2010).
When these elements of marketing are analysed with the Easyjet case study, it gives a good example as how the 4P’s help an organization scale to new heights with increased sales and customer base. T hey are; Product:- In the respective case study as Easyjet is a airline industry, its main f leet consists of Airbus A320200, Airbus A319 and Boeing 737-700. Easyjet is a budget airliner and.
Some examples of Easyjet Plc's marketing and sales activities are- sales force, advertising, promotional activities, pricing, channel selection, quoting and building relations with channel members. The company can use the marketing funnel approach to structure its marketing and sales activities. The marketing strategies can either be push or pull in nature, depending on the Easyjet Plc’s.
EasyJet is seeking to differentiate itself from its low-cost rivals with the launch of a frequent flyer card as it tries to take a bigger share of European business travel. The budget airline has.